Story's 5th edition of this market leading textbook provides an engaging, clear and coherent introduction to cultural theory through popular culture. * Extensively revised, rewritten and updated to offer better value and a wider knowledge base for the student * Improved and expanded content throughout including: New chapter on ‘Race’, racism and representation New sections on The Panoptic Machine and Convergence Culture * Continued explicit links to the new edition companion reader Cultural Theory and Popular Culture: a reader * More illustrative diagrams and images to ensure that theory is brought to life, allowing students to draw comparisons between theory and practice * Fully revised, improved and updated companion website providing practice and extension promote further understanding of the study of cultural theory and popular culture