"Marketing Strategy, 5/e" is a flexible, short, paper-back text, which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

Book Description A concise, accessible, comprehensive introduction to quantitative techniques emphasizing business relevance and discussing the challenges of problem-solving in the real world. Written for a diverse range of abilities, coverage includes chapters on revision mathematics, investment appraisal, decision-making and simulation. Excel and SPSS are integrated throughout.

Provides a comprehensive introduction to central aspects of culture and the arts in Britain today, and uses a factual approach to place them within a clear, historical context. Topics include: --the social and cultural setting: politics and society 1950-1999, including immigration, feminism, Thatcherism and the arts and the Blair revolution --language and culture: accents and minority languages, broadcasting and public life --the novel, poetry and theatre --cinema: Hammer Horror, James Bond, Ealing comedies, black British film, Trainspotting, The Full Monty and historical epics --television and radio: soap opera, crime series and sitcoms --popular music and fashion: The Beatles, punk, Britpop, subculture and style --art and sculpture: Bacon, Hockney, Gilbert and George and Hirst --architecture and interiors Each chapter focuses on key themes of recent years, and gives special emphasis to outstanding artists within each area.

在宁波诺丁汉大学，入学英语基础与其他高校差不多的中国学生，在短短的一年内，英语能力就获得了突破性的提高，第二年(甚至当年)就能用英语攻读英国大学课程。他们几乎可以不费力地阅读英语原版专业书籍、用英语完成作业、用英语写论文，可以用英语流利而自信地与同学和老师讨论专业问题。他们成功的奥秘是什么？对我们中国大学的英语教学改革有什么启发？ 本书将通过对宁波诺丁汉大学英语教学模式(包括课程定位、需求分析、课程设计、教材的选择和使用、课堂教学、评估和管理等过程)的详细描述和分析，为你揭开宁波诺丁汉大学英语教学成功的奥秘；同时，通过对中国大学英语教学中存在的突出问题的剖析，对目前社会和高校普遍关注的大学英语教学改革提出一些有针对性的建议。