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融合时代
《融合时代》是一本论述移动互联所激发的融合趋势的著作! 人类社会的发展与技术的进步密不可分:技术推动社会的变革,社会的发展需求又不断推动新技术的产生。如今,社会发展和技术变革的速度已经越来越快,并不断颠覆我们的想象。这是一个变革的时代,“融合时代”。于是,原有的平衡和秩序在不断被打破,我们也因此而进入了一个更加复杂、却也更加精彩的世界。在新的世界里,所有的边界都在被逐渐打破,产生新的聚合,而所有的企业都将不断面临全新的竞争格局和挑战。 《融合时代》主要讲述的就是如何更好地为各种变化做好准备,我们需要对当下趋势做出正确的分析和判断,也需要树立积极改变自身行为的坚定意愿,更需要通过合理的想象去预见未来。 全书分9个章节分别描述了正在发生的九大趋势:新日用品、掌上社会、数据制胜、O2O时代、无限协作、无边界聚合、实时的学习、全民的创新、全球融汇的社区。通过对这九大趋势的分析,相信《融合时代》可以帮助你以更加明晰的态度面对瞬息万变的世界,帮助个人创造更加美好的生活,帮助企业更好地应对高速变化的世界的挑战。 -
Cyber War
Richard A. Clarke warned America once before about the havoc terrorism would wreak on our national security -- and he was right. Now he warns us of another threat, silent but equally dangerous. Cyber War is a powerful book about technology, government, and military strategy; about criminals, spies, soldiers, and hackers. This is the first book about the war of the future -- cyber war -- and a convincing argument that we may already be in peril of losing it. Cyber War goes behind the "geek talk" of hackers and computer scientists to explain clearly and convincingly what cyber war is, how cyber weapons work, and how vulnerable we are as a nation and as individuals to the vast and looming web of cyber criminals. From the first cyber crisis meeting in the White House a decade ago to the boardrooms of Silicon Valley and the electrical tunnels under Manhattan, Clarke and coauthor Robert K. Knake trace the rise of the cyber age and profile the unlikely characters and places at the epicenter of the battlefield. They recount the foreign cyber spies who hacked into the office of the Secretary of Defense, the control systems for U.S. electric power grids, and the plans to protect America's latest fighter aircraft. Economically and militarily, Clarke and Knake argue, what we've already lost in the new millennium's cyber battles is tantamount to the Soviet and Chinese theft of our nuclear bomb secrets in the 1940s and 1950s. The possibilities of what we stand to lose in an all-out cyber war -- our individual and national security among them -- are just as chilling. Powerful and convincing, Cyber War begins the critical debate about the next great threat to national security. -
Grown Up Digital
The third volume in the internationally bestselling McKinsey Trilogy, The McKinsey Engagement is an action guide to realizing the consistently high level of business solutions achieved by the experts at the world’s most respected consulting firms. Former consultant Dr. Paul Friga distills the guiding principles first presented in the bestselling The McKinsey Way and the tested-in-the-trenches methodologies outlined in The McKinsey Mind, and combines them with many of the principles and procedures implemented by the military and other organizations. The result is nothing less than the business equivalent of a Special Forces Field Manual. True to its stated goal of arming consultants and corporate problem solvers with a blueprint for achieving consistently phenomenal results, The McKinsey Engagement is short on theory and long on action. Each chapter focuses on one element in the celebrated TEAM FOCUS problem-solving model and features a concise discussion of a key concept or principle, followed by: Clear rules of engagement A set of operating tactics Sophisticated problem solving tools Easy-to-follow action steps Exercises, checklists, and training tips War stories and best practices case studies A toolkit for bringing clarity, discipline, and purpose to all your problem-solving and change management initiatives, The McKinsey Engagement is an indispensable guide for consultants, as well as for executives, managers, students, and corporate trainers. -
2.0版--数字化时代的生活设计
欢迎阅读埃瑟・戴森的这本富有挑战性、充满幻想的新书《2.0版》。在这本众人期待已久的著作中,戴森――一位投资公司总裁、高技术行业的分析家、政府顾问和网络界最具权威的女性(美国《时代》杂志语)――给我们展示了数字化新社会精彩而今人炫目的宝藏。她刻画了正在飞速发展的数字化时代的全貌,并构造出一个枢架让我们自主思考新事物对生活产生影响的各个层面。 作者丰富的经验和深厚的知识底蕴,使本书富含对整个数字化时代发展前瞻的智慧。本书将帮助读者全面理解目不暇接的电脑世界新景象,同时提供了适应我们未来工作和生活方式变化的解决方案。 戴森以一种预见性的目光洞察社会,她向读者指出了数字化时代新社会中我们面临的众多问题和选择,从而帮助我们定义和形成新的社会契约与规则。正如戴森所解释的,“网络赋予个人强大的权力――能够赢得全世界的观众,能够获取关于任何东西的信息。但是随着运用或滥用权力的本领的日益强大,个人需要为他们自己的行动以及他们所创造的世界担负起更大的责任。” 在本书中戴森不仅描述了因特网对商业、管理、教育、社区和个人的影响,还揭示了数字化通讯的发展所引发的一系列冲突:个人隐私权社会公开性的冲突、安全与自由的冲突、商业与社区的冲突、政府监控与个人自治的冲突、繁荣创作与保护知识产权的冲突等等。她明确无误地证明,数字化将会在生产者和消费者、政府和公民、大众传媒和接受者之间造成权力平衡的深刻转移。挑战与机会并存,人们必须采取行动解决这些冲突, 戴森无疑掌握了网络社会的先帆。她的观点是:如果我们想使世界更美好,请紧追因特网,我们还有自我定义这个新世界的机会和权利。同时,戴森还提出自己作为网上公民的见解和主张与大家共享:诸如“自己下判断”,“多问为什么”、“成为一个生产者”和“每次都犯新的错误”等。 充满挑战性和震撼力的《2.0版》告诉读者如何理解和如何设计我们自己的数字化时代新社会。 -
平台
在当今市场要想获得成功,必须拥有两个战略资产:让人欲罢不能的产品和有效平台。在本书中,哈耶特教你不仅仅扩大自身影响,同时还要将影响力变为实际效益,并且打造成为终身职业。关键何在?就在于搭建平台。如此简单易行,如此低投入,如此的成功可能,真是前所未有。书中包括:已经实践验证的谋略;简单易学的方法;实用技巧。 传媒技术已经改变一切。前所未有,在如今这个日益喧嚣浮躁的世界,无名之辈可以获取声名,并且大赢特赢! -
儿童与互联网
互联网是否在改变青少年儿童的生活?在数码世界里成长起来的新生代究竟是能从这样的机会中获益,还是遭遇新的挑战?本书回答了这些迫切需要解决的问题,谨慎地避免了对高科技时代盲目乐观的态度。相反,她诠释了儿童上网成瘾等现象涉及的复杂多变的历史和文化问题。作者运用同一性、发展、教育和参与的最新理论,对与互联网相关的政策和规划设计提出了富于前瞻性的建议,给人以启示,让人感到耳目一新。