-
乔布斯的魔力演讲
自从1984 年推出麦金塔电脑以来,乔布斯不停地向世界奉献了一场又一场令人叹为观止的精彩演讲。他就像一位颇具魔力的“推销员”,通过演讲把自己的观念“推销出去”,从而把看客变成顾客,再把顾客变成忠实的粉丝,进而自愿成为苹果公司的义务推销员,向世界传播“苹果的福音”。 本书的结构很像乔布斯对于演讲结构的比喻:一部三幕的戏剧。具体包括:一幕,创作动人的故事;二幕,制造现场体验;三幕,改进和排练。事实上,乔布斯的演讲确实非常像戏剧—精心策划的剧情,向人们传递信息,给人们带来欢乐,使人们获得启发。 本书囊括了乔布斯演讲的秘诀,你只需运用一些乔布斯的演讲技巧,就能让你的演讲在每天进行无数次的平庸演讲中脱颖而出。相比之下,你的竞争对手和同事都会显得相当业余。不管你是打算发布一款新产品的首席执行官、寻找投资的创业者、拼业绩的专业销售,还是向一班学生传道、授业、解惑的老师,都能从乔布斯身上学到一些东西。 -
演说之禅设计篇:完美呈现的幻灯片设计原则和技巧(第2版)(全彩)
《演说之禅设计篇》是畅销书《演说之禅》的姐妹篇。他的作者加尔•雷纳德是一位名副其实的设计与呈现专家。他的一系列关于演示与呈现的图书广受读者的赞誉和喜爱。在《演说之禅设计篇》中,他和我们一起分享了简约与时尚、专业与灵动的幻灯片和谐之美,他把西方文化与东方美学有机地结合起来,从设计师的角度讲述了如何把握构思、排版、色彩、图像、视频等诸多设计要素,最终实现东方美学所倡导的简约和谐。如果说《演说之禅》告诉了我们完美呈现的意境是什么,那么《演说之禅设计篇》则为我们架设了实现美好意境的彩虹之桥,把一个更悦目、更雅致的幻灯片呈现世界带到了我们面前。 -
DISCOVER自我探索(全彩)
继畅销名著《DISC职场人格测试学》之后,DISC知名培训师李海峰的又一力作!以课堂交互式实景的形式,通过一个个真实、生动的案例,深入浅出地讲解了目前非常流行的DISC职场性格测试工具的原理和使用方法,语言幽默生动,具有极强的可读性和实用性。 全书共分为九大模块,通过穿插四个时尚流行的电影片断场景及对三国人物、西游记团队等人物性格的剖析,使读者对自己和他人有更深入、具体、完整而客观的了解;从而促进自我行为调整,与他人建立良好的工作与人际关系。 -
Slideology : the art and science of creating great presenta
No matter where you are on the organizational ladder, the odds are high that you've delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void. Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world's leading brands. With slide:ology you'll learn to: Connect with specific audiences Turn ideas into informative graphics Use sketching and diagramming techniques effectively Create graphics that enable audiences to process information easily Develop truly influential presentations Utilize presentation technology to your advantage Millions of presentations and billions of slides have been produced -- and most of them miss the mark. slide:ology will challenge your traditional approach to creating slides by teaching you how to be a visual thinker. And it will help your career by creating momentum for your cause. -
博恩·崔西口才圣经
《博恩•崔西口才:圣经如何在任何场合说服任何人》是博恩•崔西的最新力作。书中汇聚了博恩•崔西多年来使用并总结的各种表达和说服的技巧及方法。通过大量的切身经历作为例子,教授读者们在不同的场合、面对不同的听众时,如何表述观点、说服他人、取得效果、获得成功。相信深入阅读本书后,读者按照博恩•崔西的指导和训练方法,在不同的社交和商业场合下,都能够做到挥洒自如、充满自信、富有说服力和震撼力地进行演讲和表达。 《博恩•崔西口才:圣经如何在任何场合说服任何人》不但适用于想要培养表达能力、实现自我突破的初学者,也适用于积累了一定的沟通经验、渴望获得进一步提升的人,同样更适用于涉及销售和表达的所有行业的从业人员,正如博恩•崔西所说:“人人都是推销员”,“每个人都需要推销自我。” 本书提供赢得他人信任、说服他人的无敌策略,是读者进行有力表述、改变自己,影响他人的必备指南。 -
Confessions of a Public Speaker
In this funny and provocative collection of behind-the-scenes tales from the life of a successful public speaker, bestselling business author Scott Berkun offers a unique insider's take on what public speakers do, how they do it, and how anyone can do it well. "Confessions of a Public Speaker" is an entertaining romp through the embarrassments and triumphs Berkun has experienced in front of crowds of all sizes, based on his 15 years of travel around the world giving speeches and lectures. With lessons on the craft for anyone who talks and expects someone to listen, amateurs and professional speakers alike will get a whole new world of insights into teaching, learning, and performance, straight from a master of the trade. Get Berkun's tips, hard-won lessons, and philosophy that he's developed from years of experience. Learn a framework and a vocabulary for the process of preparing and delivering lectures. Find out how to work a tough room, the science of not boring people, and how to deal with the attack of the butterflies. Discover the wonders of making thousands of dollars for a single engagement. Learn what it takes to cope with an endless string of hotels and restaurants while on a speaking tour. Filled with humor and illuminating anecdotes, this incisive book is highly practical and easy to read, brought to you by the bestselling author of "The Myths of Innovation" and "Making Things Happen: Mastering Project Management". With "Confessions of a Public Speaker", you will save yourself months or even years of embarrassment and expensive failures.