Product Description Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design' - Dieter Rams. Dieter Rams' life and work are indelibly linked to his thoughts about how people live, and how they can live better. Products he designed in the 1960s are still being produced and sold today - only one demonstration of the strength of his work. This comprehensive monograph covers both Rams' life and his work, as well as his ideas on good design, which continue to inspire designers and consumers today. A personal foreword by Jonathan Ive evokes the influence that Rams has had on his own work and, by extention, the objects with which so many of us share our everyday lives. An introduction and an essay by Klaus Kemp tell the story of Rams' early life, his training as an architect, and the intellectual context in which his ideas were developed. The next four chapters examine Rams' work and his life - which are more or less synonymous - in depth. This includes his role at Braun as well as the work he did for the furniture company Vitsoe. Each chapter includes sketches, prototypes, finished products and the marketing for those products, giving a complete picture of Rams' work and its context. Two other chapters in this section present Rams' own house, the only work of architecture that he completed, and examine the products he designed at the level of detail, a crucial aspect to his work. A further chapter examines Rams' 'ten commandments' of good design and his credo, 'less but better', in the context of his role as head of design at Braun, and a final chapter explores his legacy in the work of contemporary designers including Naoto Fukasawa, Jonathan Ive, Sam Hecht, and Konstantin Grcic. This beautifully designed book includes a wide variety of visual material, including sketches and technical drawings, photographs of Rams' work as well as his life, archival material from both Braun and Vitsoe, Ingeborg Rams' subtle photographs and Vitsoe's playful graphic design and advertising. This book will appeal not only to fans of Dieter Rams' work, but to everyone drawn to the message behind his 'ten commandments' of good design - which are really ideas about how we can all live better and more sustainable lives.

Product Dimensions: 10.6 x 8.3 x 0.7 inches New in the "100 Ideas that Changed..." series, this book demonstrates how ideas influenced and defined graphic design, and how those ideas have manifested themselves in objects of design. The 100 entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and, methods (paper cut-outs, pixelation). Written by one of the world's leading authorities on graphic design and lavishly illustrated, the book is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years.

日本設計大師原研哉為其設計生涯的諸多作品，以淺顯易懂的精鍊語言，做全面性解說。近年來的新作，如「HAPTIC」展、北京奧運象徵標誌最終設計案等，亦收錄其中。 大開本設計、精美印刷加上嚴選的紙張，促使原研哉作品躍然紙上、風華再現。 收錄原研哉最新長篇訪談。針對過去的作品、現在的工作以及未來的展望，侃侃而談。全篇萬餘字，精采可期。 在「設計者．友人．恩師眼中的原研哉」單元中，收錄了深澤直人、向井周太郎等八位與原研哉有著密切關係的人物，站在客觀的角度，對原研哉其人其作品，各有精采的闡述與分析。 原研哉首度公開，四位對其設計生涯有著深遠影響的設計大師。包括石岡瑛子、向井周太郎、杉浦康平以及永井一正。原研哉自四位大師身上學習到了什麼？文中娓娓道來，發人深省。 原研哉特地為「原研哉的設計－繁體中文版」在台灣的出版，撰寫了「促使世界更新之力量」一文。為序，也為其目前對設計、對世界情勢最深切的關心。

Games and tricks often breed big ideas, and the idea of ‘Play’ has prompted artists and designers to bring peculiarity into the routine and amuse the bored with visual tricks and interactive designs. Be it simple or complicated, deliberate or unintentional, this art of spreading joy demands a strong commitment to break the rules and a knack of poking fun in a lighthearted way. From mimicries to interactive approaches that engage users in the development of desirable design outcomes, Design•Play put together a rich source of playful ideas that challenge your normative perceptions by means of five distinctive kinds of 'Play' embraced in graphic, product and spatial designs. Further evidence of the omnipresence of the uncompromising attitude with Design•Play snapshot campaign – Let Eyes and Brains Play, enjoy the best 100 first-hand eye tricks experienced by a cluster of fun-loving mortals from around the world!

《艺态6:海报牛仔》告诉读者黑与白元素的使用，实际上是对于建筑学中一种强烈色彩对比的视觉暗示，两元对立性是设计结构的根本所在。《海报牛仔》为《艺态》杂志06版，通过个人化的设计规则，表达自己的设计作品，也包括关于设计实用性与美学问题的全盘考虑。