This exciting new text is the first to explore the discipline of Netnography the conduct of ethnography over the internet a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds, and more.

This ethnography explores contemporary narratives of "Han-ness," revealing the nuances of what Han identity means today in relation to that of the fifty-five officially recognized minority ethnic groups in China, as well as in relation to home place identities and the country's national identity. Based on research she conducted among native and migrant Han in Shanghai and Beijing, Aqsu (in Xinjiang), and the Sichuan-Yunnan border area, Agnieszka Joniak-Luthi uncovers and discusses these identity topographies. Bringing into focus the Han majority, which has long acted as an unexamined backdrop to ethnic minorities, Joniak-Luthi contributes to the emerging field of critical Han studies as she considers how the Han describe themselves - particularly what unites and divides them - as well as the functions of Han identity and the processes through which it is maintained and reproduced. The Han will appeal to scholars and students of contemporary China, anthropology, and ethnic and cultural studies.

因为华南地理位置特殊，海外华人又大多来自于这一地区，所以在很早就成为海外社会认识中国的重要窗口。在人类学的经验研究方面，由于中国特殊的政治原因，海外对于中国的调查，只能集中在海外华人社会以及港台地区。华南汉族社会结构在不同的文化情境中会体现出自身的特殊性和普遍性，如果将其置于全球化和国际移民的大背景下进行比较和研究，讨论在当地文化脉络中，为适应居住地生态和社会文化环境，汉族社会结构在其中的延续、变异和调适的动态过程，有着重要的意义。

本书以新疆尉犁县喀尔曲尕乡为例，将罗布人传统文化和族群认同的演变置于19世纪中期到现今的动态的历史过程，通过结合历史学的过程论和人类学的文化论，来阐明生活在不同时间和空间上的罗布人及其文化演变的来龙去脉。书中指出生态环境的恶化致使罗布人失去其传统文化原有的生存基础，并在国家政治经济政策的引导下，其文化形态越来越被维吾尔主流文化所取代，族群认同也呈现出维吾尔化的趋势。本书为罗布人传统文化及其演变历程的研究提供了一份重要的参考资料。

《社会变迁与警察文化的嬗变/世界警学名著译丛》由贝珊·洛夫特斯著，本书旨在记录和了解两个层面的警务变革对警察职业价值体系和实践的影响：首先是国家社会、经济和政治变革，其次是地方警察，即北郡警方的变革。近年来，高级警察开始一个自上而下的改革计划，旨在改善警察机构内部人员的工作条件，给公众提供公平有效的服务。北郡警方的实例对检验先前的警察文化研究能否适用于改革后的环境，提供了一个宝贵的参考。本书后面几章的实证研究源于对一线警察进行的大量实地调查，在此意义上，仍然遵循经典民族志研究所采用的传统研究方法。雷纳(2000b)近来呼吁：为了揭示不为人知的日常警务活动，警察研究应该回到过去的民族志研究方法。这场对两个差异较大地区的警务活动所进行的长达600多小时的直接观察也正是对此呼吁的响应。本书重点讲述迄今为止被忽视的警察文化的各种特征，考察了警察组织内外的日益多元化对传统关系的影响，盛行的管理办法对警察工作思路和方式的影响以及晚期现代警察文化呈现的形式。通过观察、记录和了解警察工作价值观、信仰和看法，本书努力对警察文化进行与时俱进的新解读，扩大我们对警务实质的理解。