《地产破冰术》的目的更多地在于启迪和思辨，了解问题的关键所在，至于解决的方法实际上可以多种多样，如何解决需要针对每一个具体个案不同而采取不同的方法，但当你掌握了解决问题的核心要点，方法自然就会想出来。希望这《地产破冰术》能给每一个房地产从业人员有所启迪和帮助，也希望这本从房地产实战一线总结出来的书能成为大家今后实践的工具书，当遇到困难时拿出来看看，并能从中获得启发。

内容提要 本书将从三个层面论述“运营管理”，按照商业地产项目筹备期、开业期、经营期的顺序来编写：第一部分—筹备篇，重点阐述开业前筹备到商家进场的阶段，如何通过商业定位、房产条件控制、招商实施与管控、商业运营前置，将一个地产项目变成商业项目；第二部分—开业篇，重点阐述从商家进场到开业后一个月的阶段，通过营运组织、营销企划、开业保障、复盘评审，让一个项目万事俱备、盛装亮相、火爆开业；第三部分—经营篇，重点阐述开业后制定经营目标与策略，进行营运过程管理，重视商业环境与服务以及安全运营保障，实现商业地产项目的资产保值增值，提升商业价值。当然，对于一个庞大的商业地产项目来说，风险控制尤为重要，这在本书最后一章做了集中阐述。

《开发商》内容简介为：在蓬勃发展的H市兴盛区的商业中心，一个“钉子户”的出现拉开了一场 “地产三国混战”的序幕。龙天集团一向是H市政府名片，圈地易如反掌，一次却被名不见经传的全发房产虎口夺食，双方从此心生芥蒂。为争夺地势商机，全发房产不断狙击龙天集团，由此积怨弥深。同时，全发地产又积极拉拢另一家房地产公司茂远实业，但双方其实各怀鬼胎，貌合神离。它们的较量，牵动着H市方方面面的神经……血腥而凶猛的气息弥漫着整个地产丛林。

《乙方》主要内容：房地产市场的明星乙方——洪泰整合营销公司精英齐聚，郑啸虎是洪泰董事长兼总经理蒋峰弟子之一，被派出任洪泰上海分公司总经理。四年间他把洪泰上海变为自己的天下，并伙同营销总监杨震，挤走了策划总监乐志恒，引起蒋峰警惕，遂派出另一心腹以空降姿态出任策划总监位置，这个人就是——沈东阳。洪泰上海，阴云密布的PK战也因此拉开序幕。

《房地产买卖指导丛书•购房心经:购房者的38堂必修课》共分为8个部分，38堂课。即使是对房地产一窍不通的普通购房者，也能通过这些精彩课程学会如何制订购房计划、如何看懂各种房地产广告、如何选房、如何与开发商斗智斗勇、如何验房人住并办理产权，从而为自己正在进行或即将进行的购房活动保驾护航，避免落人不良开发商和售楼人员精心设计的陷阱，最终实现自己的购房梦想。

Coverage of Current Topics: Due to the recent turmoil in financial markets, this edition adds further emphasis to the importance of proper underwriting of mortgage loans, whether they are subprime or not and whether they are for residential or commercial properties. Updated Concept Boxes: New concept boxes were added in select chapters to provide information about recent trends in mortgage-backed securities and how the government has worked to add liquidity to mortgage markets, in addition to taking over the Federal Home Loan Mortgage Corporation. Chapter 11: Investment Analysis and Taxation of Income Properties: A new section on market analysis has been added to provide readers with a better understanding of how data on the supply and demand for real estate can be used to project occupancy and rental growth. Chapter 14: Disposition and Renovation of Income Properties: A new section on installment sales and tax-free exchanges has been added to emphasize ways to defer capital gain taxes when selling investment properties. This includes a discussion on how to evaluate whether these tax deferral strategies are better than a regular sale. Discussion on Various Ownership Structures: Discussion has been added that outlines the various ownership structures that can be used for ownership of investment property along with the advantages and disadvantages of each. Chapter 21: Real Estate Investment Trusts (REITs): This chapter has been expanded to reflect the current economic landscape and also to include discussion on how to value a REIT. Integration of Financial Calculators and Excel into the Solutions of Problems: The way the solutions are presented has been simplified by using new notation introduced into this edition.