数据之美（影印版），ISBN：9787564122720，作者：（美）西格兰，（美）哈梅巴赫 著

Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI. Adds even more intuitive explanations of powerful measurement methods and shows how they can be applied to areas such as risk management and customer satisfaction Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas Offers practical methods for measuring a variety of "intangibles" Adds recent research, especially in regards to methods that seem like measurement, but are in fact a kind of "placebo effect" for management - and explains how to tell effective methods from management mythology Written by recognized expert Douglas Hubbard-creator of Applied Information Economics-"How to Measure Anything, Second Edition" illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.

《数据模型与决策》(管理科学篇)(原书第11版)的目的是帮助学生更好地理解与应用管理科学当中的数学与技术方面的概念。因此，作者从描述和解决问题这个角度来介绍管理科学方法与模型，其中包括如何对问题求解的技术。这种方法不仅可以使学生了解管理科学的应用程序，而且还可以了解到管理科学是如何辅助决策的。本书还引用了很多被广泛认可的理论，使水平较高的学生可以很容易读懂一些高水平的材料。在第11版中，作者对决策分析、实践中的管理科学、案例和问题等内容进行了大量修订和更新，内容更加贴近管理实际，可读性更强。

Wouldn't it be great if there were a statistics book that made histograms, probability distributions, and chi square analysis more enjoyable than going to the dentist? "Head First Statistics" brings this typically dry subject to life, teaching you everything you want and need to know about statistics through engaging, interactive, and thought-provoking material, full of puzzles, stories, quizzes, visual aids, and real-world examples. Whether you're a student, a professional, or just curious about statistical analysis, "Head First's" brain-friendly formula helps you get a firm grasp of statistics so you can understand key points and actually use them. Learn to present data visually with charts and plots; discover the difference between taking the average with mean, median, and mode, and why it's important; learn how to calculate probability and expectation; and much more."Head First Statistics" is ideal for high school and college students taking statistics and satisfies the requirements for passing the College Board's Advanced Placement (AP) Statistics Exam. With this book, you'll: study the full range of topics covered in first-year statistics; tackle tough statistical concepts using Head First's dynamic, visually rich format proven to stimulate learning and help you retain knowledge; explore real-world scenarios, ranging from casino gambling to prescription drug testing, to bring statistical principles to life; discover how to measure spread, calculate odds through probability, and understand the normal, binomial, geometric, and Poisson distributions; and conduct sampling, use correlation and regression, do hypothesis testing, perform chi square analysis, and more.Before you know it, you'll not only have mastered statistics, you'll also see how they work in the real world. "Head First Statistics" will help you pass your statistics course, and give you a firm understanding of the subject so you can apply the knowledge throughout your life.

If you know how to program with Python and also know a little about probability, you’re ready to tackle Bayesian statistics. With this book, you'll learn how to solve statistical problems with Python code instead of mathematical notation, and use discrete probability distributions instead of continuous mathematics. Once you get the math out of the way, the Bayesian fundamentals will become clearer, and you’ll begin to apply these techniques to real-world problems. Bayesian statistical methods are becoming more common and more important, but not many resources are available to help beginners. Based on undergraduate classes taught by author Allen Downey, this book’s computational approach helps you get a solid start. Use your existing programming skills to learn and understand Bayesian statistics Work with problems involving estimation, prediction, decision analysis, evidence, and hypothesis testing Get started with simple examples, using coins, M&Ms, Dungeons & Dragons dice, paintball, and hockey Learn computational methods for solving real-world problems, such as interpreting SAT scores, simulating kidney tumors, and modeling the human microbiome.