A surprising and intriguing examination of how scarcity—and our flawed responses to it—shapes our lives, our society, and our culture Why do successful people get things done at the last minute? Why does poverty persist? Why do organizations get stuck firefighting? Why do the lonely find it hard to make friends? These questions seem unconnected, yet Sendhil Mullainathan and Eldar Shafir show that they are all are examples of a mind-set produced by scarcity. Drawing on cutting-edge research from behavioral science and economics, Mullainathan and Shafir show that scarcity creates a similar psychology for everyone struggling to manage with less than they need. Busy people fail to manage their time efficiently for the same reasons the poor and those maxed out on credit cards fail to manage their money. The dynamics of scarcity reveal why dieters find it hard to resist temptation, why students and busy executives mismanage their time, and why sugarcane farmers are smarter after harvest than before. Once we start thinking in terms of scarcity and the strategies it imposes, the problems of modern life come into sharper focus. Mullainathan and Shafir discuss how scarcity affects our daily lives, recounting anecdotes of their own foibles and making surprising connections that bring this research alive. Their book provides a new way of understanding why the poor stay poor and the busy stay busy, and it reveals not only how scarcity leads us astray but also how individuals and organizations can better manage scarcity for greater satisfaction and success.

罗斯·泰勒将其为处于事业各个阶段的专业人士提供咨询所积累的丰富经验融于本书。她将带你走上自我改造之旅，帮你思路，重新找回对自己的判断力和能力的信心。全书像是一个富有生命力的练习计划，其中穿插有很多好玩且科学的心理小测验和鲜活有趣的真人真事，读起来一点不觉得枯燥，让你在本能中完成自我改变的每一个步骤，学到有用的知识和技巧。通过已广泛获得成功的四步方案，本书将引导你： 　　塑造良好的第一印象； 　　专心进行积极思维； 　　重拾个人的前进动力； 　　学会激励别人的秘诀； 　　开发自己的情感智力； 　　提高自己的人际交往技能； 　　应对冲突与愤怒； 　　有效应付难缠的人； 　　有创意地解决问题。 　　进而启发你变得更加积极、有创造力，更放松。

《高效学习:我们所知道的理解性教学》是美国斯坦福大学教授、奥巴马政府现行教育政策改革团队领导人琳达·达林-哈蒙德(Linda Darling-Hammond)与布里基·巴伦(Brigid Barron)等7位知名学者花了十多年的时间开展学习研究的成果。他们基于人是如何学习的理论观点，聚焦于阅读与素养、数学、科学这三大主要学科领域，从理论和实践层面探索了“理解性教学”的教学形式(基于项目学习、基于设计的学习和基于问题的学习)，阐释了在新技术的强大支持下，革新课堂学习环境，促进高效学习的策略以及影响这些策略有效性的因素与条件。他们还提出了变革学校体系，为理解性教学建立学校的主张。 点击链接进入英文版： Powerful Learning : What We Know About Teaching for Understanding

How is it that we can recognize photos from our high school yearbook decades later, but cannot remember what we ate for breakfast yesterday? And why are we inclined to buy more cans of soup if the sign says "LIMIT 12 PER CUSTOMER" rather than "LIMIT 4 PER CUSTOMER?" In "Kluge, "Gary Marcus argues convincingly that our minds are not as elegantly designed as we may believe. The imperfections result from a haphazard evolutionary process that often proceeds by piling new systems on top of old ones--and those systems don't always work well together. The end product is a "kluge," a clumsy, cobbled-together contraption. Taking us on a tour of the essential areas of human experience--memory, belief, decision making, language, and happiness--Marcus unveils a fundamentally new way of looking at the evolution of the human mind and simultaneously sheds light on some of the most mysterious aspects of human nature.

温伯格经典著作全新翻译 咨询公司首选培训参考书 在诙谐幽默中领悟与人相处之道 这是一本在全球咨询领域畅销多年的经典著作。它不仅仅是一本关于咨询的书，更是一本关于与人相处之道的书。本书作者通过对自己25年专业经验的总结和提炼，精辟地归纳出了各种规则、定律和原理，其中包括如何在竞争激烈的咨询市场中脱颖而出、如何为咨询服务定价和拓展市场、如何衡量咨询服务的有效性，以及如何处理咨询人员与客户的关系等。

叶茂中策划想（下卷），ISBN：9787111207566，作者：叶茂中营销策划机构 著