《资产定价的行为方法》是关于研究“资产定价的行为方法”的专著，具体包括了：针对贝叶斯法则的含义、一个体现直观推断的简单资产定价模型、异质性信念和无效市场、在异质性CRRA模型中的代表投资者、行为随机折现因子和情绪溢价、行为贝塔和均值方差证券组合等方面的内容。

In this time of financial crisis, a resonant exploration of economic behaviour and its consequences. Neuroscientist and former Wall Street trader John Coates here explains how we think with our body as well as our brain; when we take risks at work, in sport, on the battlefield, and the financial markets. Could the biological responses to making and losing money trigger the extreme reactions that regularly destabilise the global economy? In a series of groundbreaking experiments, Coates shows that under the pressure of risk we biologically transform, a metamorphosis he refers to as the hour between dog and wolf. Traders are especially prone; testosterone-driven when winning, tentative when cowering from losses. Drawing on recent research, Coates looks at how our bodies produce the gut feelings we often rely on and how sports science can teach us to overcome stress. The Hour Between Dog and Wolf comprehensively reveals the biology behind bubbles and crashes.

《行为金融》建立在现有的知识框架体系下，该书主要强调了如何将行为金融方法运用到已知的金融知识中。同时在理论的每一部分都有ftse100（英国富时100指数，也叫伦敦金融时报100指数）公司的应用案例，包括它们的估值和行动战略。《行为金融》分基础、资产定价、公司金融和职业生涯四大部分20个章节将行为金融领域内的最新知识用浅显清晰的写作手法呈现在读者面前。《行为金融》适用于金融类专业本科生和研究生，能及对金融感兴趣的大众读者。 点击链接进入英文版： Behavioural Finance