Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.For marketing professionals who place special emphasis to creativity and imagination in marketing management.

《市场营销原理》一书的目标是为市场营销基础课提供一本最新、最实用、信息丰富且令人兴奋的教材。这也是它在全球范围内一直被广泛采用，从众多教材中脱颖而出的原因所在。 第11版建立在四个主题之上： ？建立和管理可赢利的客户关系 ？建立和管理强势品牌以创造品牌资产 ？在数字时代应用市场营销技术 ？在全球以对社会负责任的方式开展营销 本书既适合用作MBA、市场营销及相关专业本科生或研究生教材，也可供市场营销实际工作 者参考。 本书中文翻译版已由清华大学出版社出版。

公关公司必须以自己对企业客户、对行业、对目标消费群体、对市场、对媒体和记者的深入研究和了解为基础，以专业化的态度和创新性的方法，为企业和媒体之间架设一个沟通的桥梁，做企业战略性的合作伙伴，为企业的健康发展贡献最大的力量。而这，是一部专为独具特色的中国公关业提供建议和方法论的力作。这里有的是中国式攻关的观念和方法，由中国资深公关人及记者鼎立推荐，不夸张地说，这还是企业媒体曝光率翻倍的良方！

《商业的奥秘:是什么、做什么、怎么做？》是一本来自美国、权威热销的、关于商业原理的普及性经典读物，通过一系列的经典商业案例和图表，为读者了解商业活动提供了广泛而深入解说。从丝绸之路萌芽的国际贸易到小摊小贩再到现代公司经营，作者剖析了现代商业的变迁、商业惯例的演化以及今天它们在各种类型（合资公司，合伙公司，私人控股公司，非营利组织）与不同规模公司中的实际应用；同时本书还解释了公司功能和职能部门——从营销到财务，行政部门到人力资源管理部门的实际运行。

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With "The New Community Rules," you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. "The New Community Rules" will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. "The New Community Rules" demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service. 点击链接进入中文版： 正在爆发的营销革命:社会化网络营销指南

Dropbox, Facebook, AirBnb, Twitter. A new generation of multibillion dollar brands built without spending a dime on “traditional marketing.” No press releases, no PR firms, and no billboards in Times Square. It wasn’t luck that took them from tiny start-ups to millions of users and massive valuations. They have a new strategy, called Growth Hacking. And it works. In this e-special, bestselling author Ryan Holiday shows how the marketing game has changed forever. He explains the growth hacker mindset and provides a new set of rules—critical information whether you’re an aspiring marketer, an entrepreneur, or a Fortune 500 executive. "Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation." —Andrew Chen, Silicon Valley entrepreneur, essayist and advisor "This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it." —Porter Gale, Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth “Holiday is part Machiavelli, part Ogilvy, and all results…this whiz kid is the secret weapon you’ve never heard of.” —Tim Ferriss, #1 bestselling author of The 4-Hour Workweek, investor in Twitter, Uber and TaskRabbit "Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product.” —Sean Ellis, former growth hacker at Dropbox, and founder of Qualaroo "Finally, a crystallization and explanation of growth hacking in easy to understand terms—and better yet, real strategies and tactics for application." —Alex Korchinski, Director of Growth, Soma "Ryan's book will help every lean entrepreneur trying to grow their business and master the art of marketing and growth." —Patrick Vlaskovits, author of The Lean Entrepreneur