The Power of Moments

Chip Heath / Dan Heath

心理学

心理学 商业 用户体验

2017-10-3

Simon & Schuster

内容简介

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.

While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?

This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.

Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)

Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

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热门评论
  • 魏知超的评论
    希思兄弟太会讲故事了~
  • Cong的评论
    日课022:体验设计学; 023 制造洞见时刻;024 设计出来的荣耀;025 好关系的配方
  • 沈是的评论
    大多数人是用最好最坏的时刻,结局来判断总体的体验。 Moments of elevation - insight - pride - connection.
  • daniel yu的评论
    有些瞬间让你充满荣耀,有些瞬间则给你带来影响一生的启示。我们在某种程度上是被一些瞬间所定义,也许人生的意义在于体验,而体验,是可以设计的。
  • 酒精灯的评论
    2018年完成的第一本书,赞!
  • Sunny的评论
    这哥俩写的书很到位,通俗但是道理都到位了。只是要把书中所列的都sink in,那是要花一番功夫的。
  • muzi的评论
    Happy is a conscientious choice!! Do it for ourselves and the ppl around.
  • 富碱包的评论
    用户体验类必看书目
  • 不过不急的评论
    相见恨晚
  • Celine的评论
    Explains how the moments of elevation, insight, pride and connection defines our experiences and perceptions. Practical for application.