The Elephant in the Brain

Kevin Simler / Robin Hanson

科技

科普

2018-1-2

Oxford University Press

内容简介

Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus we don't like to talk or even think about the extent of our selfishness. This is "the elephant in the brain." Such an introspective taboo makes it hard for us to think clearly about our nature and the explanations for our behavior. The aim of this book, then, is to confront our hidden motives directly - to track down the darker, unexamined corners of our psyches and blast them with floodlights. Then, once everything is clearly visible, we can work to better understand ourselves: Why do we laugh? Why are artists sexy? Why do we brag about travel? Why do we prefer to speak rather than listen?

Our unconscious motives drive more than just our private behavior; they also infect our venerated social institutions such as Art, School, Charity, Medicine, Politics, and Religion. In fact, these institutions are in many ways designed to accommodate our hidden motives, to serve covert agendas alongside their "official" ones. The existence of big hidden motives can upend the usual political debates, leading one to question the legitimacy of these social institutions, and of standard policies designed to favor or discourage them. You won't see yourself - or the world - the same after confronting the elephant in the brain.

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热门评论
  • 元非的评论
    年度最佳预定
  • Josherich的评论
    理念式的广告除了渲染让人渴望的生活方式,更重要的是让目标客户周围的人看到,如此,拥有产品才能提高社会地位;说话前脑内要演一遍的,要演得像,就要先把自己也骗了,这样才能把别人也骗了,尤其是大脑主频不行的,直接欺骗自己来换取计算性能
  • 本杰明的评论
    购买链接:https://item.taobao.com/item.htm?spm=0.7095261.0.0.30d41deblL0ZmG&id=571042557733
  • ReaderGarden的评论
    要认识到零和博弈是竞争的常态,社会规范来防止恶性竞争。认识隐藏动机非常重要,比如广告也要建立自己的声望体系。揭发动机没有意义,分析、认识什么是重要动机,利用动机去做好事。
  • 胡宁的评论
    the elephant in the room违反和反违反社会规范 秘密的公开程度 竟和高压声盟 自我的隐藏动机 医院普遍误诊率>40% 有时治愈常常帮助总是安慰 art snob艺术势利小人 身体语言和笑的精确含义 货比3
  • Kow的评论
    1) 生活中(主要是职场)的博弈大多是零和而不是正和;2)要学会看懂别人没有表达出来的的隐藏动机;3)适时点评出来
  • Visada的评论
    【听】
  • 一一的评论
    没什么信息量..
  • Panda男士的评论
    可以作为青少年逐渐认识真实世界的成长读物
  • 行✈知的评论
    头脑里的大象