Scale

Geoffrey West

科技

科普

2017-5-16

Penguin Random House USA Ex

内容简介

From one of the most influential scientists of our time, a dazzling exploration of the hidden laws that govern the life cycle of everything from plants and animals to the cities we live in.

Visionary physicist Geoffrey West is a pioneer in the field of complexity science, the science of emergent systems and networks. The term “complexity” can be misleading, however, because what makes West’s discoveries so beautiful is that he has found an underlying simplicity that unites the seemingly complex and diverse phenomena of living systems, including our bodies, our cities and our businesses.

Fascinated by aging and mortality, West applied the rigor of a physicist to the biological question of why we live as long as we do and no longer. The result was astonishing, and changed science: West found that despite the riotous diversity in mammals, they are all, to a large degree, scaled versions of each other. If you know the size of a mammal, you can use scaling laws to learn everything from how much food it eats per day, what its heart-rate is, how long it will take to mature, its lifespan, and so on. Furthermore, the efficiency of the mammal’s circulatory systems scales up precisely based on weight: if you compare a mouse, a human and an elephant on a logarithmic graph, you find with every doubling of average weight, a species gets 25% more efficient—and lives 25% longer. Fundamentally, he has proven, the issue has to do with the fractal geometry of the networks that supply energy and remove waste from the organism’s body.

West’s work has been game-changing for biologists, but then he made the even bolder move of exploring his work’s applicability. Cities, too, are constellations of networks and laws of scalability relate with eerie precision to them. Recently, West has applied his revolutionary work to the business world. This investigation has led to powerful insights into why some companies thrive while others fail. The implications of these discoveries are far-reaching, and are just beginning to be explored. Scale is a thrilling scientific adventure story about the elemental natural laws that bind us together in simple but profound ways. Through the brilliant mind of Geoffrey West, we can envision how cities, companies and biological life alike are dancing to the same simple, powerful tune.

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热门评论
  • 慕容复的评论
    本来我对人类未来能大幅度提高寿命还是挺乐观的,但是看了这本书顿时觉得希望渺茫了。
  • daniel yu的评论
    这本书会让你见识到物理学家风格的思维方法——“尺度分析”,和它带来的惊人结论。尺度分析本来只研究物理问题,而作者韦斯特把这个方法用在了生物学、社会科学和经济学上,结果一出手就等于横扫。这本书能让你见识一点世界的底层逻辑,了解一点物理学的套路,又能治疗某些流行的妄想。它难度系数有点高、道理有点硬,非常值得你来挑战一下。
  • MlleHui的评论
    Highly recommended! It looks at life and death by integrating a physicist’s angles with sociologist’s perspectives, and compares the commonalities and differences as far as lifecycle is concerned among animals, human beings, companies, cities, ... very inspirational.
  • clover的评论
    一个跨界物理学家竟能取得这么多成就!想去Santa Fe Institute朝圣
  • gang的评论
    好书,作者对生物和社会组织,使用科学的方法,一数据分析的方式,推导出规模化扩张的一般规律。也解答诸如为什么蚂蚁这么小,却可以举起自身重量若干倍的重物等。
  • Sparton的评论
    生物学思维还是很有好处的,英文也很优美
  • interskh的评论
    再一次被物理学家的视角震撼到了。想认知世界,还是物理学家和数学家最牛逼。 减掉的一分因为实在太罗嗦,扯了太多故事和人物介绍,看着忒辛苦。 最后对奇点的解释没明白,为啥突然就superexponential了。然后扯到公司也有点牵强。
  • ShD的评论
    Very interesting book. A good way of looking at life and death. Animal, people and organizations are not all that different, with sublinear scaling whereas city has super-linear scaling. The key of keeping growth is to overcome discontinuity and use innovation to fuel the growth. However, whether singularity will come is still a question.
  • man1113的评论
    有点车轱辘话了