Editorial Reviews Product Description Develop a conceptual understanding of statistical ideas and learn to find meaning in data with MIND ON STATISTICS and its accompanying online learning tools. Utts and Heckard explain statistical topics through excellent examples and case studies, balancing the spirit of statistical literacy with the statistical methodology. You'll develop your statistical intuition by focusing on analyzing data and interpreting results, rather than on mathematical formulation.Your purchase includes access to iLrn Homework, an online tool that guides you through problem solving, as well as access to a live online tutor and an online university library. About the Author Jessica Utts is a Professor of Statistics at the University of California at Davis, where she joined the faculty in 1978. She received her B.A. in Math and Psychology at SUNY Binghamton, and her M.A. and Ph.D. in Statistics at Penn State University. She is the author of SEEING THROUGH STATISTICS (3rd edition, 2005) and the co-author with Robert Heckard of STATISTICAL IDEAS AND METHODS (1st edition, 2006) both published by Duxbury Press. She is also the Editor-in-Chief of CYBERSTATS, an interactive online introductory statistics course. Jessica has been active in the Statistics Education community at the high school and college level. She served as a member and then chaired the Advanced Placement Statistics Development Committee for six years, and was a member of the American Statistical Association task force that produced the GAISE (Guidelines for Assessment and Instruction in Statistics Education) recommendations for Elementary Statistics courses. She is the recipient of the Academic Senate Distinguished Teaching Award and the Magnar Ronning Award for Teaching Excellence, both at the University of California at Davis. She is also a Fellow of the American Statistical Association, the Institute of Mathematical Statistics and the American Association for the Advancement of Science. Beyond statistics education Jessica's major contributions have been in applying statistics to a variety of disciplines, most notably to parapsychology, the laboratory study of psychic phenomena. She has appeared on numerous television shows, including Larry King Live, ABC Nightline, CNN Morning News and 20/20, and most recently appears in a documentary included on the DVD with the movie "Suspect Zero." Robert F. Heckard is a senior lecturer in statistics at the Pennsylvania State University, where he has taught for over 30 years. He has taught introductory and intermediate applied statistics to more than 15,000 college students. Bob has been awarded several grants to develop multimedia and web-based instructional materials for teaching statistical concepts. He is the co-author of STATISTICAL IDEAS AND METHODS (1st edition, 2006, Duxbury Press) and is a co-author of CYBERSTATS, a web-based introductory course. As a consultant, he is active in the statistical analysis and design of highway safety research and has frequently been a consultant in cancer treatment clinical trials.