《苹果之父:史蒂夫·乔布斯》内容简介：“创新是区分领袖和追随者的准则。”“我的心会一直留在那儿，苹果公刊就像我的初恋情人一样，就像所有的男人都会想念他们第一个深爱过的女人一样，我会水远眷恋着苹果。我会感到我的根还在苹果。”“苹果的核心优势就是知道如何让复杂的高科技为大众所理解，随着科技几趋复杂，这一点就变得越来越重要。”“我知道我想要的，我知道他们想要的。”

n iLeadership, Jay Elliot gives the reader the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him--and the mystique of his management style--capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other. Jay Elliot worked side by side with Steve as Senior Vice President of Apple and brings us his deep insider perspective of Steve's singular iLeadership style--which encompasses four major principles: product, talent, organization, marketing. Jay shares the lessons that come out of Steve's intuitive approach to show how the creative and technological brilliance of iLeadership can be utilized to drive breakthroughs in any organization, irrespective of size.

《乔布斯的魔力演讲(珍藏版)》内容简介： 如何让你的演讲在任何时刻都能精彩绝伦？ 三幕剧，展现乔布斯的表演魅力！ 三种修炼，让你与乔布斯看齐！ 苹果公司创始人史蒂夫•乔布斯是世界舞台上最具沟通魅力的大师级人物，也是全世界最擅长掳获人心的演讲者，任何人与他相比都是望尘莫及。另一位著名沟通传播大师卡迈恩•加洛以乔布斯的传奇演讲为蓝本，挖掘他用什么本领让观众如痴如醉，通过三幕剧的形式，展现乔布斯的舞台表演魅力。 事实上，“演讲，已经成为商业沟通的必需。”本书不仅揭示了乔布斯向世界展示其惊世作品iPhone、iMac和iPod之时所使用的简报以及表达技巧，还收录并分析了过去25年间，乔布斯最为经典的几场重要演讲。 这也从另一方面揭示了“苹果”神秘莫测的原因：一场策划完美的展示舞台对于品牌建立是何等重要！作者在展示乔布斯舞台魅力的同时，描述了其对于策划整个演讲舞台的幕后细节。 这本书会让你全身心体验乔布斯的演讲过程。或许他很难被模仿，但是试试看，这会让你的聆听者保持高度的热情和关注，每次开口，让它注定成就一场激动人心的体验之旅。 本次再版，译者对于书中关于乔布斯和苹果公司的公开资料进行了全面的核对与修订，并收录了乔布斯部分演讲精华的英文原文。 更多关于乔布斯的图书： 《史蒂夫•乔布斯传(Steve Jobs:A Biography)(乔布斯唯一正式授权传记中文版预售中，2011年10月24日全球同步发售)》 《追随内心:乔布斯,从每一次失利开始》 《爱乔布斯:改变世界的方法》 《非同凡"想":乔布斯的创新启示》 《重返小王国:乔布斯如何改变世界》 《活着就为改变世界:史蒂夫•乔布斯传》 《史蒂夫•乔布斯管理日志》 《乔布斯的秘密日记》

Steve Jobs has turned his personality traits into a business philosophy. Here’s how he does it. It’s hard to believe that one man revolutionized computers in the 1970s and ’80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary. Inside Steve’s Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. It reveals the real Steve Jobs—not his heart or his famous temper, but his mind. So what’s really inside Steve’s brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it’s a fascinating bundle of contradictions. Jobs is an elitist who thinks most people are bozos—but he makes gadgets so easy to use, a bozo can master them. He’s a mercurial obsessive with a filthy temper—but he forges deep partnerships with creative geniuses like Steve Wozniak, Jonathan Ive, and John Lasseter. He’s a Buddhist and anti-materialist—but he produces mass-market products in Asian factories, and he promotes them with absolute mastery of the crassest medium, advertising. In short, Jobs has embraced the traits that some consider flaws—narcissism, perfectionism, the desire for total control—to lead Apple and Pixar to triumph against steep odds. And in the process, he has become a self-made billionaire. In Inside Steve’s Brain , Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world’s most powerful brands. The result is this unique book about Steve Jobs that is part biography and part leadership guide, and impossible to put down. It gives you a peek inside Steve’s brain, and might even teach you something about how to build your own culture of innovation.

Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time. With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way

在线阅读本书 When Steve Jobs became the acting CEO of Apple Computers, it was hemorrhaging more than a billion dollars a year. His return after twelve years of exile to the company he cofounded completely revitalized Apple. With the revolutionary success of the iMac, it turned a profit of more than six hundred million dollars - one of the biggest turnarounds in business history. Based on interviews with scores of people - rivals, colleagues, friends - who have worked with Jobs over the years, The Second Coming of Steve Jobs presents the most revealing portrait yet of this extraordinarily complex man - How and why he almost gave up on his career; the details of his negotiations with Disney's Jeffrey Katzenberg and Michael Eisner, and the culture clash between Silicon Valley and Hollywood; his methods of leadership, management, creativity and innovation; his friendship and rivalry with Bill Gates - and much more. Now, as Jobs prepares to conquer Hollywood with his enormously successful animation film studio, Pixar, Alan Deutschman brings readers one of the most talked-about business biographies of modern times.