◆賈伯斯評價為史上最偉大的平面設計師 ◆美國LOGO設計教父最精闢、犀利的經典言談 ◆從商標設計到好設計的標準，道盡設計人該懂的所有事 ◆瑞士新浪潮平面設計運動之父Weingart 撰序 ◆所有設計人不能錯過的大師開講 ◆最一針見血的思考與經驗談 保羅．蘭德（Paul Rand）為美國當今乃至全球，最傑出的logo設計師、思想家及設計教育家。他為IBM、ABC、UPS、西屋所設計的商標無人不識，蔚為經典。他對設計的見解犀利，深信好設計的力量，為業界所尊崇，是美國當代最具影響力的設計師與教育家。 1995年2月，亞利桑那大學傑出學人計畫（ASU Eminent Scholar Program）邀請保羅．蘭德到此客座講學，帶領學生思考設計前該知道的所有事。這本書的內容便是這段講學期間的摘錄。從平面設計初學者該懂的事、該看的書，電腦對設計的幫助，與客戶的溝通，到設計是什麼，透過精闢的問答，道出最一針見血，最直指核心的答案，機鋒處處卻有深富教育性與啟發性，讓人不得不佩服大師的智慧。 大師開講 Q&A Q：設計的定義是什麼？ A：設計是一種關係，一種比例。 Q：對大學設計系的學生來說，教設計的最佳方法是什麼？ A：必須給所有詞彙下定義。學生必須知道他們在做什麼。 Q：這一代設計人最應該研究什麼？ A：了解情況。 Q：初學者應該學什麼？ A：運用雙手非常重要。那正是你和母牛以及電腦操作員不同的地方。 Q：用電腦的好處？ A：你不會因為有了電腦就變成創意天才。 Q：可以做出完美的設計嗎？ A：除非你是上帝，否則不可能有完美的設計。 Q：設計有過時的問題嗎？ A：設計只有好與壞的差別，不必擔心夠不夠新。 Q：我們如何判斷好設計與壞設計？ A：這問題無法回答。 Q：設計商標時要注意什麼？ A：不能從「多大」的角度去思考，要從「多小」去考量。 Q：設計過程的第一要務？ A：思考。你要怎麼做，而不是你要做什麼。 Q：如何與客戶溝通？ A：如果確定你的想法正確，答案只有一個，接受或拉倒。 Q：要如何才能為你工作？ A：為我工作是最糟的，因為你永遠不會有機會做設計。

Passion For Fashion The 20th century saw fashion evolve from an exclusive Parisian salon business catering to a wealthy elite, into a global industry employing millions, with new trends whisked into stores before the last model has left the catwalk. Along the way, the signature feminine silhouettes of each era evolved beyond recognition: House of Worth crinolines gave way to Vionnet's bias-cut gowns, Dior's New Look to Quant's Chelsea Look, Halston's white suit to Frankie B.'s low-rise jeans. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts, skinny ties or baggy pants entered the fore. 20th Century Fashion offers a stylish retrospective of the last hundred years, via 400 fashion advertisements from the Jim Heimann Collection. Using imagery culled from a century of advertising, this book documents the unrelenting pace of fashion as it was adopted into the mass culture, decade by decade. An in-depth introduction, chapter text, and illustrated timeline detail the style-makers and trend-setters, from couture to the mass market; and how the historic events, design houses, retailers, films, magazines, and celebrities shaped the way we dressed—then and now.

2006，从上海到长沙，登琨艳立起了一片空间的革命阵地。他要和自己的空间实验来证明，在被装进集中化生产的养鸡笼之前，我们未来的空间发展，还有另一种可能。《空间的革命》一书便是登琨艳在历史建筑保护与再利用方面的思考与实绩。

Showcasing the best and brightest young photographers, illustrators, and stylists that have graced the large-format Tank magazine since 2002. Since its inception in 1998, Tank magazine has been at the vanguard of fashion publishing. Initially published in a small-format "bookzine," it signaled a new era of the small print-run, highly tailored style publishing that was innovative in both its experimental art direction and design and its introduction of photojournalism and fine art. Such is its influence that the magazine was exhibited in the Museum of Modern Art's first exhibition devoted exclusively to fashion photography in the summer of 2004. Tank magazine has cult appeal, shapes tastes, and dares to be resolutely different. The successful first Tank book featured the highlights of the magazine's first three years and has become a standard resource for talent scouts. This second chapter in the Tank phenomenon lends even greater credibility to the magazine's canny ability to point to fashion's future. 550 illustrations, 500 in color.

In this book, we talk about graphics that create relationship with us. It is not only a relationship between audience and the entity, like what we would get from reading a flyer or seeing a poster, but a more intimate relationship with our lives. This relationship encompasses all design disciplines - including graphic design, fashion design, interior design and industrial design, etc. Most of us can recognize the value of good design in major undertakings such as building a house; few of us give it much thought in our daily items. To a lot of people, design is like a trend, but rather an art of making objects look beautiful. It is true that many designers are going under the trend, however, good design isn’t reliant on anything. ‘Graphics Alive’ brings you to discover this omnipresent power of ‘graphics being alive’ around us. From big to small, from head to toe, the survey comprises of study of top international brands to unique projects by design experts and also up-and-coming designers.