The New York Times bestselling author heralds the future of business in Free . In his revolutionary bestseller, The Long Tail , Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free , he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor--effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage. Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell. In Free , Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.

The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.

现代管理学之父彼得·德鲁克作序推荐 唯一一本专注于探讨管理战略中有效行动的书 如何选择业务，找到一个适合自己的位置？ 如何在竞争中与众不同，获取自己的竞争优势？ 如何适应环境的变化，提高自身的适应能力？ 苹果公司成功的秘诀是什么？ 谷歌是如何成为世界第一搜索引擎的？ 沃尔玛能维持持续不断的增长吗？ 星巴克如何成就如此强大的品牌？ 精准的战略定位和有效的行动是 取得优异持久的业绩和达成卓越的关键！ 【编辑推荐】 《管理者的10堂战略课》由现代管理学大师彼得·德鲁克作序推荐，并评价本书是唯一一本专注于探讨管理战略中的有效行动的书，在战略管理领域是一本重要的书。 书中的10个章节逻辑连贯，阐述了一个战略制定管理的过程，包含了战略与业绩的关系、制定战略应该考虑的因素、战 略的层次以及战略的管理。 【内容简介】 本书不仅介绍了战略管理的理论，还为企业管理者就如何制定战略，如何确定企业核心能力、保持竞争优势，以及如何管理战略提供了参考。使管理者能够面对每项挑战选择适当的战略，并转换成有效的行动。 本书已被翻译为西班牙语、葡萄牙语、日语、韩语等语言，是企业管理者和战略研究者的必读之作。书中的概念、思路和实践能够应用于不同行业和不同规模的企业，帮助管理者成为更高效、更有价值、更能干的人。

The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon. From Amazon.com Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture. Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all." --This text refers to an out of print or unavailable edition of this title. From Library Journal The author is the entrepreneur behind Starbucks, the coffee-shop chain with a "passion" for quality coffee. Through the voice of Eric Conger, Schultz speaks poetically about the "mystery and romance" of the "coffee experience." Well, to some people coffee is like that. The program is not so much for those who want to learn about business techniques as for those who love Starbucks. Schultz's story is an interesting one, largely a personal narrative about making it big. At one point the narration says, "It's not about me," but to a great extent the tapes really are. Recommended only if Starbucks has a strong presence in your community.?Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio Book Dimension Height (mm) 229 　　　　　　　　　　　　　　　　　　 Width (mm) 152

杰克·韦尔奇《商业的本质》视频：http://v.youku.com/v_show/id_XMTU3Mzc5NjM2MA==.html ----------------------------- 1. “全球第一CEO”杰克•韦尔奇，继管理圣经《赢》之后潜心10年，封笔之作，致敬工业时代，回归商业本质。 2.杰克•韦尔奇专文中文版序言，吴晓波、领英中国总裁沈博阳、搜狗CEO王小川赞赏推荐。香港中文大学商学院马旭飞教授、中国人民大学工商管理学院徐二明教授深刻解读！ 3.面对经济增长放缓，管理巨匠韦尔奇提供应对经济低迷的6大突破口，特别分析了中国的经济发展及前景，为广大读者支招。 2005年全球畅销书《赢》出版后，经历了剧烈变革的10年，也是互联网蓬勃发展的10年。这期间，杰克•韦尔奇访问了世界各地不同大小、不同行业的公司，提供商业领域的教学和咨询服务，深度接触了数百家企业。 《商业的本质》是杰克•韦尔奇对过去十几年商业变革的反思和总结。他指出，科技革命给市场带来了巨大变化和诸多杂音，但作为管理者，不能迷失商业中最核心的东西。在当今的新商业环境下，要想“赢”，就必须遵从商业的规则，回归商业的本质。 《商业的本质》不谈空洞的理论和概念，因为在现实中，商业成功的关键在于妥善解决那些层出不穷、生死攸关、不可避免的窘境。韦尔奇在《商业的本质》中结合大量企业的现实案例和经营困境，给出了切实的解决方案，特别是针对经济低迷时期，提出了企业实现快速增长的六大突破口，包括：协同力、领导力、影响业绩和成本的关键数据、快速敏捷的战略制定流程、组织结构优化和领导者的心理素质。同时，韦尔奇还在书中专门分析了中国的经济状况，对中国企业的发展做出了点评和展望。

A world-class business education in a single volume. Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether. Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges. The Personal MBA explains concepts such as: *The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets. *The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. *The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability-if you know how to support the price you're asking. *4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are? True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.