1　从众的经典研究 ........................................................................... 17 谢里夫的规范形成研究 ................................................................18 阿施的群体压力研究 ....................................................................25 米尔格拉姆的服从实验 ................................................................30 影响人们服从的因素 ....................................................................37 对经典研究的反思 ........................................................................44 2　预测从众的因素 ........................................................................... 60 群体规模 ........................................................................................61 一致性 ............................................................................................62 凝聚力 ............................................................................................64 地　位 ............................................................................................67 公开的反应 ....................................................................................69 事前承诺 ........................................................................................69 3　影响个体从众的因素 ................................................................... 74 规范影响和信息影响 ....................................................................75 4　从众的个体差异 ........................................................................... 80 个　性 ............................................................................................81 文　化 ............................................................................................86 5　抵制从众的社会压力 ................................................................... 89 逆　反 ............................................................................................90 坚持独特性 ....................................................................................92 个人后记：因为你是社区中一员 ................................................97 说　服............................................................................... 101 6　说服的路径 ................................................................................. 108 中心路径 ......................................................................................110 外周路径 ......................................................................................111 7　说服的要素 ................................................................................. 115 说服者：信息的传达方 ..............................................................116 说服内容：信息特点 ..................................................................125 说服渠道 ......................................................................................144 说服对象：信息的接受方 ..........................................................153 8　现实生活中的说服：邪教的洗脑方法 ..................................... 164 态度依从行为 ..............................................................................169 邪教有说服力的因素 ..................................................................171 群体效应 ......................................................................................174 9　抵制说服的方法 ......................................................................... 178 加强个人承诺 ..............................................................................179 现实生活中的应用：免疫计划 ..................................................183 态度免疫的意义 ..........................................................................189 个人后记：开明但不幼稚 ..........................................................191 群体影响........................................................................... 193 10　社会助长作用：他人在场的影响 ........................................ 197 纯粹他人在场 .........................................................................198 拥挤现象：众多他人在场 .....................................................204 他人在场引起唤醒的原因 .....................................................207 11　社会懈怠：群体中的个体减少努力 .................................... 213 人多未必力量大 .....................................................................214 日常生活中的社会懈怠 .........................................................219 12　去个体化：群体中的个体失去自我感 ................................ 224 法不责众：群体失控 .............................................................225 弱化自我意识 .........................................................................235 13　群体极化：群体对个体观点的强化 .................................... 238 “风险转移”的案例 ...............................................................239 群体讨论对个体观点的强化 .................................................242 对极化的解释 .........................................................................250 14　群体思维：群体对决策的影响 ............................................ 257 群体思维的症状表现 .............................................................260 对群体思维的批评 .................................................................266 预防群体思维 .........................................................................271 群体问题解决 .........................................................................274 15　少数派影响：个体对群体的影响 ........................................ 278 一 致 性 ...................................................................................280 自　信 .....................................................................................281 从多数派中叛离 .....................................................................282 领导是否属于少数派影响 .....................................................285 个人后记：群体的利弊 .........................................................289 编者后记.............................................................................................. 291